FREEDOM is a state of mind

                                  

    LOVELY was not built on fear but on courage, on imagination and an unbeatable determination to make our company the best. Sometimes what you are most afraid of doing is the very thing that will set you free.

    Freedom is found when we let go of who we were supposed to be and embrace who we really are, when you don't care what anyone thinks of you. We think of freedom NOT as the right to do as we please, but as the opportunity to do what is right. Our ultimate freedom is the right and power to decide how anybody or anything outside ourselves will affect us.

     If you want to become authentic, unique and original you require a thirst of freedom, freedom from fearful ideals, freedom from status quo, and dogmatic ideas that have been practiced throughout the years on how to do things or how things should be.

    At LOVELY we have found our freedom, we have found our passion! Being free and creative is not the way we think, is the way we like to live. It is a natural extension of our enthusiasm that gives us permission to see and do things differently and allow us to let go our imagination to create new ways and transcend traditional ideas, rules, patterns, methods and forms and create NEW ideas and interpretations using our imagination, originality and progressiveness.

    Find Your Freedom, find your passion!